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A special relationship; Hydrants and Hayvend.
When I was looking for strong visual identity for Hayvend I was naturally drawn towards the iconic fire hydrant sign that is ubiquitous across the whole of the UK. Designed for their high visibility and easy recognition, this black on yellow sign became the natural choice for the Hayvend logo and identity, noticeable and everywhere.
I've produced three enamel badges for Hayvend, a small and large black on yellow H and a gold winged "flying" H. My ongoing documentary photography brings the relationship with the fire hydrant full circle by making the signs themselves into button badges.
See a slide show of location shots in the east end of London for the first series of badges.
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